The internet age has simply revolutionized business. Where one day, parties would meet with one another for trade, which soon developed into the malls and complexes we now know, they can now conduct business miles away with the touch of a button. This modern convenience has meant change for merchants the world-over, but the changes aren’t all good.
For one thing, the stock isn’t as easily accessible. While customers could inspect any merchandise prior to purchasing it at a store or a stall, to some extent, this is virtually impossible when buying online. Though even in a store setting, the customer can’t actually check inside a box or plastic packaging, the customer does at least have the ability to check and assure him that the box is intact and nothing’s outwardly amiss.
A second problem arising from the rise of virtual markets is fraud. While many merchants are indeed reliable, many also are not. There people that will take credit card, and other financial information, and give the individual nothing in return while the person can of themselves do nothing as these fraudsters are often doing this from miles away. This poses a lack of the security consumers have come to expect at a typical store that they normally shop at. However, this has given rise to a variety of means of instilling security in consumers, such as consumer advocacy groups (the like of which also exist for real-life stores).
These inadequacies aside, the online store craze is actually understandable. Being able to make purchases as conveniently as moving around your pointer and typing on a computer is more than just convenient. Even the inadequacies can be dealt with. To deter consumers from being conned, not for profit consumer advocacy groups exist. Likewise, though the consumer is often unable to inspect the goods prior to receiving them, these online merchants often have return policies not unlike their real-life counterparts. All in all, in spite of any issues that may be raised, the system only has room for improvement and we ought to expect more such business models in the near to distant future.