These days, you need to have a firm grip on the latest technology to improve your chances of succeeding in the market. When you have a new online business, web presence is a cost-effective vehicle for growth.
With the average person spending about two hours every day on the internet, tapping into that market is a good idea. One effective way to do this is by adding chat applications to your website.
Here are five effective reasons why chat functions make your business more profitable:
Provides Real-Time Support
You need to make up for the absence of face-to-face communication, and the best alternative is to provide chat support so that inquiries can be answered right away.
Customer surveys reveal that 44 percent of online shoppers consider chat applications a vital feature of any website offering goods and services. Through chat, customers can ask for guidance or a complete walkthrough on the sales process if they are unsure of what to do next.
Improves Sales and Customer Retention
To any online shopper, asking questions through chat is easier than calling a toll-free number. In fact, 90 percent of customers find chat support helpful, with 62 percent reporting they were more likely to visit a site that offers chat support. Overall, 38 percent purchased an item from the website as a result of the chat session.
Shoppers who regularly purchase items online are more likely to choose sites with chat apps than those who only shop occasionally.
Cuts Down Support Costs
Unlike phone support, chat support operators can handle more than one customer simultaneously. This way, you can cut down the number of customer representatives without compromising the quality of support your business provides.
Give Your Business an Edge Over Competition
Chat applications are not new, but not all businesses offer this support option. Offering live chat is a win-win for you and your customers.
Adding a portal where your representatives can interact with customers will make your business stand out.
Opens the Door to New Business Opportunities
Through customer interactions, you can stumble upon opportunities with the potential to help your business grow. If there are common items shoppers tend to look for, or services they would like to avail, you can look into those needs to see if they are viable business opportunities.
Gone are the days when customer support is all about answering calls – businesses, big or small, should look into the advantages of adding chat support to build a stronger and more profitable brand.
There are a number of online training programs to help you learn about chat apps and the data tied to them. You can even invest on a masters degree in business data analytics to become and expert in the space.